Consumer Psychology and Behaviour Design

The Role of Emotions in Experience Design

Gary van Broekhoven

Published on: 09/11/2024

Experience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?

Consumer Psychology

Choosing the Right Users: The NOREX Framework

Gary van Broekhoven

Published on: 31/10/2024

Discovering consumer insights is key to creating impactful behavioural designs. My NOREX framework categorises user engagement levels for a more nuanced understanding of consumer needs.

Behaviour DesignConsumer Psychology